God's attitude towards the sinner is not that the sinner DIE IN SIN and go to hell. It is that the sinner DIE TO SIN and go to heaven. Therefore soul winning is inspired by one's understanding of God's attitude towards the sinner. "Do you think I enjoy seeing an evil person die...no I would rather see him REPENT and live..."
Ezekiel 18:23

Jesus IS First Ministries is the place where Jesus lives; and the place where the Holy Spirit has absolute preeminence; and the place where God the Father is the Sovereign Director!